perspectives on advertising

As you know my first paper dealt with the techniques alcohol or beer companies use when advertising to the public. So off that note I do enjoy the world of marketing and advertising. I have also seriously thought about going into marketing as a career. There are so many different types of ad campaigns out there, some which grab people's attention emotionally, humorously, and some that make you go into a physical aspect such as sporting good ads. Obviously the best advertisements are released in late January or early February in America's favorite sporting event, the Super Bowl! My favorite advertisement in this years Super Bowl was a Bud Light ad. In the beginning of the commercial it starts off by telling the public how great it is to drink Bud Light and how great it tastes, and then says and now the ability to breath fire. It then shoots to a scene where a man and a woman are having dinner together and to impress the woman the man blows fire out of his mouth to lights the dinner candles. The woman is obviously in awe that the man just blew fire out of his mouth. He then states " Ahhh do you have a cat?" He then starts sneezing everywhere causing large flames to pour out of his mouth and catch everything on fire, even the cat. At the end of the commercial it tells the audience "the ability to breath fire no longer available in Bud Light." It's a great ad and gets people to laugh out loud. Although some people do not enjoy commercials because it cuts into their precious shows, I believe television wouldn't be the same without advertisements.